Faculty Focus – Ruben Guzman

2017-02-09T11:39:23-08:00

by Thea Daniels

Rubén Guzmán had had it made. He had established, after college, a small lucrative graphic design firm that had been wildly successful, even challenging the big Mexico City firms. Then the industry started to change, becoming ever more computer-driven and Mexico’s economy started to change and Rubén began to change. What had been a hobby, the traditional art form of cartoneria, became a passion. This pursuit led him to submit pieces to the Oakland Museum for an exhibition. Which is how he found himself without U.S. currency, personal contacts, or a place to stay in the middle of the night in 1997 at Oakland International Airport. From that lonely curb he was led by a sympathetic Latino taxi driver to a squalid Fruitvale room for what was to be a very short stay during the weeks of the exhibition, Some Well Behaved Bones. But as Rubén’s serendipitous life would have it, the press glowed which helped land him a temporary teaching job at UC and he has never looked back, still Oakland based fourteen years later making art and teaching. Whether it is a comfort in risk-taking, living life fully or an utter faith in process, Rubén believes all will unfold as it should as long as he works with his hands.

When the knock at the door in 1998 came from two men in suits and ties, he thought perhaps it was immigration. Instead it was Disney knocking. They wanted fourteen foot dragons for their new Cal Adventures theme park and had heard Rubén Guzmán was the man to craft them. Although he had never fashioned large dragons before, he was utterly confident that he could and equally sure it was an offer one didn’t decline. Sponchi was crafted and remains at the theme park as evidence of something Rubén often tells his students. “You can create ANYTHING with cartoneria… You come with all of your self-doubt and fear and face a pile of recycled newspapers and glue. You insert your magic and now we (the world) have a thing of beauty.”

Rubén loves working with students who feel they are inartistic and unable to even draw a straight line let alone fashion wondrous objects. He observes that children are fearless in their use of materials. In utter surety they use their hands to make art. Most when young will jump in and be proud of doing so. By the time children are adults there is often enormous anxiety about creating and people’s hands seem frozen in place, retracted and hesitant to engage. He takes enormous satisfaction in the teaching process; helping students enjoy the moment and seize the joy of the process rather than be obsessed with the finished product. “People don’t come to my classes for technique. They come for the human tradition of passing skills down through generations, from father to child. My goal is not their finished piece. I want them to fall in love with cartoneria and for

Faculty Focus – Ruben Guzman2017-02-09T11:39:23-08:00

Executive Director Perspective: May 2012

2017-02-17T14:14:19-08:00

West Oakland Industrial Arts Corridor

by Steven Young

I recently participated on a panel discussion at SPUR in San Francisco about the West Oakland Industrial Arts Corridor.  My fellow Panelists were; Leslie Pritchett, Public art consultant and Crucible Board member; Sean Orlando, Lead artist and co-founder of the Five Ton Crane Arts Group and Karen Cusolito, founder of American Steel Studios. We were invited to speak about the growing arts community in West Oakland and why it is important.

We presented a number of slides to illustrate the scope and scale of what is being done in and made in Oakland, specifically along the Mandella Parkway corridor. We highlighted a number of art spaces such as Bruce Beasley’s art park, Lost and Foundry, The Crucible, Kinetic Steam Works, St Louise Studios and American Steel Studios.  It was immediately apparent that West Oakland hosts an amazing variety of art spaces, a rich mix of artists and craftspeople and as a community, we create some of the most impressive collaborative and large scale work being made.

One of the goals of our presentation was to shine a spotlight on this creative and productive community and to reach some of the decision makers who actively work to shape our cities.  SPUR, or San Francisco Urban Planning + Research Association, is dedicated to good planning and good government in the San Francisco Bay Area and plans to open a SPUR office in Oakland.  Their lunchtime forum is regularly attended by Architects, Planners and people who are interested in making our cities better places to live.

My portion of the talk was dedicated to the idea that access to art and artful experiences is vital to our ability to have a healthy community and that Oakland should embrace what is happening now, here in Oakland as part of their planning process.

Why is access to the creative process transformative for the artists and for the greater community?

Artful experiences and making foster personal growth, create a sense of confidence and inspires creativity. Participating in the creative process also helps to create connections to others.

There is a great deal of interest in the national conversation about this notion. The James Irvine Foundation has re-tooled their art funding strategy.

Their new strategy focuses on expanding opportunities for the people of California to participate in a vibrant, successful and inclusive society. Part of that inclusiveness is access to artful experiences, especially, experiences that involve participation in the creative process. Their new goal is to promote engagement in the arts for all Californians, the kind that embraces and advances the diverse ways that we experience the arts, and that strengthens our ability to thrive together in a dynamic and complex social environment.

The Irvine Foundation seeks to increase arts engagement in three ways:

  • By concentrating on undeserved communities
  • By encouraging work at non traditional venues for arts experiences
  • And by supporting programs that offer interactivity or participation

They believe that in order to meet the needs of the future we have to prepare people now. Two reports on the role of Career

Executive Director Perspective: May 20122017-02-17T14:14:19-08:00
Go to Top