The Crucible is an educational facility that fosters a collaboration of Arts, Industry and Community. Through training in the fine and industrial arts, The Crucible promotes creative expression, reuse of materials and innovative design while serving as an accessible arts venue for the general public.
The Crucible, Northern California’s most innovative and diverse industrial arts education center, seeks a dynamic and experienced Director of Marketing and Communications to join our team. Your focus will be to develop and implement marketing strategies and tactics to support our arts education programs.
We are a non-profit educational facility that offers classes and workshops in the fine and industrial arts. We offer a wide range of classes and programs that impact as many as 10,000 people annually. Our programs attract working artists, trades people, and youth and adults from throughout the greater Bay Area and beyond
You will have four main priorities:
- Develop and implement marketing plans for adult educational programs, as well as youth programs, adult teambuilding activities, and special events. Our four-color quarterly course catalog runs 30-35 pages and is mailed to 12,000 patrons four times a year.
- Online Management: Direct and implement strategies regarding our online presence, through our web site, online ads, social media, and email newsletters.
- Development Support: develop materials and strategic support for fundraising programs.
- Serve as collaborative thought partner with Executive Director and senior team on program development and communication, analyzing critical marketing metrics and providing information that can be used to direct program growth.
To be successful, you must demonstrate:
- Excellent verbal and written communication skills; ability to effectively tell our story to a wide variety of individuals, including students, sponsors, donors, artists, parents, media, and all program participants (ages 8-80). The ability to tell a compelling story is essential.
- Significant print production, direct mail, and advertising experience.
- Experience managing offsite consultants, as well as budget development and management.
- Minimum of five years relevant marketing experience – preferably with an established cultural or education-based nonprofit organization.
You will report to the Executive Director and be supported by a full-time in-house graphic designer, part-time Webmaster, and other outside consultants. As part of the senior management team, you will help guide organizational development.
Examples of your responsibilities include:
- Strategic Planning. Create effective and comprehensive short-term (one year) and long-term (three years) plans for marketing and sales.
- Audience Development and Research. Build current audience and devise strategies to develop new audiences, including targeted markets.
- Collateral materials. Responsible for the design, content, production and distribution of marketing materials and the production and design of organization materials
- Web site. Oversee design and management of site for organizational Web site, including regular updates to the site content, and semi-weekly e-mail newsletters.
- Advertising/Media Planning. Create advertising plan and place media buys in print, internet outlets, and other channels.
- Responsible for developing and monitoring annual departmental budget.
Minimum of five years relevant marketing experience – preferably with an established cultural or education-based nonprofit organization.
Must have proven management, leadership, creative thinking, communication, and negotiation skills. Knowledge of industrial or fine arts desirable.
Experience with Salesforce, Mailchimp, WordPress, and Woocommerce would be fantastic.
We offer competitive pay and benefits, including health insurance, ample paid time off, and more. Our work environment is casual, upbeat, professional, and fun. Come join us!
How to apply:
Please e-mail cover letter, resume, any supporting material, and three reference contacts to email@example.com
Subject line: Marketing
Please supply your information in PDF format.
No faxes or calls please!
We are a non-profit educational facility that offers interesting classes and workshops in the fine and industrial arts and promotes creative expression, reuse of materials and innovative design while serving as an accessible arts venue for the general public. We offer a wide range of classes and programs that impact as many as 10,000 people annually. Our programs attract working artists, trades people, and youth and adults from throughout the greater Bay Area and beyond.
The Public Art Program Manager serves as a liaison between developers, businesses, municipal entities and individuals and the community of Crucible artists and fabricators. The PAPM is responsible for soliciting, responding to, and coordinating proposals for public and other commissioned art projects. Once commissions are awarded, the PAPM is responsible for managing each project through design, and fabrication.
Essential Duties and Responsibilities
The PAPM will be the primary point of contact for all inquiries regarding artwork created at The Crucible or by our faculty and students. In addition, the PAPM will seek out projects where The Crucible might present a proposal for an art installation.
For each project, the PAPM will first determine a general outline of the scope, rough budget parameters, possible media and material composition, and timeframe. Any special considerations, for example, if student-created artwork is being solicited, or if there are themes that would affect the design will be taken into account.
Once an outline has been prepared, the PAPM will work with the public art committee or commissioning organization or client to identify an artistic director/lead designer for each project. Working with the artistic director, the PAPM will prepare a proposal including concept development, design, budget, fabrication and installation plan, and overall project management requirements. This plan, once approved by the Executive Director, will be presented on behalf of The Crucible.
When a project has been awarded, the PAPM will manage the project and contract administration through completion. Responsibilities will include confirming details of the project contract (note: the PAPM will coordinate, but not sign on behalf of The Crucible). The PAPM will be responsible for hiring and coordinating designers, fabricators, and others as needed and according to budget. The PAPM will work with the finance office regarding payments from the client, and payments to artists and contractors. The PAPM will work with the studio staff regarding cost effective sourcing of supplies and materials.
Personal experience with large, multi-media and multi-faceted art projects. Relevant fabrication experience. Experience with budget preparation and management. Administrative experience including contract administration. Productive relationships in the Oakland/Northern California artist/creative community. Excellent verbal and written communication skills. Computer fluency, particularly in Office applications including Word and Excel. Digital design experience a plus.
The PAPM is exclusively commission-based. Commissions are based on a percentage of the value of each project awarded to The Crucible, and shall be estimated on the basis of a rate of pay of no less than $25 per hour for each project, however actual hours on any project and actual compensation received may vary. There will be no pay for work performed on proposals that aren’t accepted, or for time and effort spent looking for proposal opportunities. There will be no advances on commission. Once a project commences, pay will be on a semi-monthly basis, in accordance with the project agreement. Up to 10% of the total commission paid may be held until the final payment from the client has been received.
E-mail: cover letter, resume, 3 reference contacts and sample work proposal to firstname.lastname@example.org
Subject line: Public Art Project Manager
Please supply your information in PDF format.
No faxes or calls please!
We are seeking skilled, part-time instructors in the following areas:
- Glass Blowing
- Welding (ARC, OXY & TIG)
Additionally, we are looking for Teaching Assistants in the areas of Blacksmithing, Glass Blowing, Kinetics and TIG Welding. Please see the Crucible Faculty Job Description if you would like to teach in an area other than those listed above.
If no positions are available, and you still want to get involved, check out our volunteer opportunities!
The Crucible is an equal opportunity employer, and does not discriminate on the basis of race, color, age, gender, national or ethnic origin, religion, sexual orientation or physical disability.